Kia sponsors a number of sports organizations, including the League of Legends European Championship and the National Basketball Association. They also sponsor numerous sporting events, such as the Archery World Cup and the FIBA Asia Championship.
In addition to these large scale sponsorships, they have smaller sponsorship deals with both teams and athletes. Teams they sponsor include the Atlanta Falcons and the Canterbury Bulldogs. Some of the athletes sponsored by Kia include LeBron James, Manny Pacquiao, and Adelina Sotnikova. Kia has also struck marketing deals with actors and singers.
Kia plays a significant role in the automotive world. Their vehicles are sold all over the world, and many of the cars that they produce are extremely popular. Although Kia has struggled in the past, the company is currently seeing huge profits. The company is poised to grow even more in the future.