History of Suzuki Cars
Suzuki is an automobile manufacturer from Japan that has a rich background that goes way back to over a century ago. The company is known to produce reliable, fuel-efficient, powerful and affordable cars. Its commitment has remained constant ever since it was a small family business to when it was an international corporation.
Michio Suzuki founded the company in 1902 and was then known as Suzuki Looms Works. They focused in producing looms for Japan's silk industry. Later in 1920, the company was greatly successful and was incorporated and reorganized as Suzuki Looms Manufacturing; Michio was named President. They never stopped producing looms and by 1940, the company had opened its own factory in Kami-Mura. Just like other car manufacturers, the company was affected with the World War II. In 1945, they were forced to move to another location. In 1950, Suzuki was experiencing financial difficulties that made them find a market niche in transport. In 1952, the company introduced the Diamond Free and Power Free Bikes. They changed their name, in 1954, to Suzuki Motor Company. This is when they decided to enter the automotive industry. A year later, Suzulight was introduced-its first vehicle.
Important Things in History
After their first vehicle became successful, they selected their corporate emblem as the "S" mark. After a few years, the company built a plant for lightweight trucks in Toyokawa, Aichi. Suzuki formed a joint venture company with General Motors in 1986. A year later after signing the agreement, annual sales had skyrocketed to 1 million units while Japan's car exports were closing in to 2 million units. Famous cars like Swift, Escudo, Cultus and Vitara were introduced during this time. They were all successful.
It was in 1990 when the company changed its name to the current name, Suzuki Motor Corporation. By 1994, Japan's total car sales had surpassed 10 million units. This number tripled by 2003. During the same year, 2003, Swift Concept was introduced. A deal was signed with the Intelligent Energy of Loughborough in 2012 that would speed up the management of zero-emission vehicles.
Today, the company can be ranked as among the biggest manufacturers of automobiles in the world with its business growing to nearly every major car markets in the planet. Annually, the company produces around 2,269,000 ATVs and 2,878,000 automobiles. In addition, Suzuki has very many subsidiaries like Suzuki China, Suzuki GB PLC, Suzuki Canada, American Suzuki Motor, Magyar Suzuki, Pak Suzuki Motor and Maruti Suzuki.
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