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EV Day and E-Mobility

EV day will be the first event of its kind in history

EV day is intended to celebrate the world’s ever accelerating transition to e-mobility. It will officially be held on the 9th of September this year and will strive to encourage consumers to lease or purchase electric vehicles, whilst eulogising those who have already done so. Thus, it will attempt to be the “nudge” that governments, businesses, and perhaps some investors need to translate the dream of an electric future devoid of combustion engine vehicles into a reality through policies, investments, and critical decision making.

The Covid-19 crisis, at its peak in recent months, despite the plethora of negative impacts on businesses, industries, and national economies, led to a significant reduction in the number of vehicles on the road and planes in the air at any given time. This caused air pollution in industrialised nations to plummet, resulting in a profound increase in air quality. The environmental impacts of the global pandemic, it seems, have demonstrated that the concepts of a completely green motor industry and global economy are not some untenable fantasies beyond the grasp of civilisation, but can be achieved and within the next few decades or even years. This revelation, combined with the demand to reduce global greenhouse gas emissions, has helped to galvanise the global community into taking action, in order to ensure that the vision of an electric future becomes a reality.

Despite advocating for a motor industry entirely dependent on electric powertrain technologies in the near future, EV day will also commemorate the exponential progress that has been made in electric vehicles, and how electric technologies are rapidly spreading to commercial vehicles and even aviation. This momentum in the transition to e-mobility is evident in how electric vehicles have seen a 10.9% market share increase in the UK alone since 2019, now making up about 12% of the market. This growth in the electric market is also reflected in how pure electric, plug-in vehicles now account for approximately 4.7% of total vehicle registrations according to the Society of Motor Manufacturers and Traders. 

Furthermore, governments are continuing to pursue more and more ambitious policies to expand the infrastructure able to accommodate electric vehicles, as well as by declaring subsidies and other incentives to promote an increase in electric vehicle sales. It appears to be working as well, with 2019 shattering records with a staggering 2.1 million electric vehicles sold. The rise in the electric car market will be further facilitated as a result of how Tesla (one of the pioneers in the surge in sustainable motoring) have already announced that they will attempt to achieve price parity between their electric vehicles and the average internal combustion vehicle. It is likely that this approach will be vital for making electric vehicles more affordable and widely available to the masses.

Thomas Ulbrich, Volkswagen’s board member for e-mobility has claimed that “There will be 70 new fully electric VW’s by 2028; an investment of €30 billion in e-mobility by 2023; 22 million EV sales for the VW group by 2028.” The company also hopes to have 1 million electric vehicles on the road by 2023. While these figures may seem ludicrous at first, the positive trend in electric vehicle sales, registrations, and leases has persisted into 2020. Thus, if this trend is extrapolated, Volkswagen’s seemingly preposterous goals may be viable, if electric vehicles continue to increase in popularity. In fact, the Tesla Model 3 officially became the best selling car in the May of this year on the Society of Motor Manufacturers and Traders best selling list. Additionally, electric vehicles such as the Nissan Leaf and the Renault Zoe are both selling well and are becoming increasingly popular as more economical and inexpensive alternatives to rivals like the Tesla Model 3. The release of the first ID 3 units later this month and the official introduction of Volkswagen’s ID range could also help to prompt further eruption in electric car sales.

So far, it seems that 2020 will be a monumental year for electric vehicles, in which EV day will serve as the event to acknowledge these advances in the e-mobility offensive. ABB and Green.TV, the companies that have made this event possible, in collaboration with other organisations such as Mahindra Electric Mobility, Volta Trucks, Pivot Power, AA, Liberty Charge, DPD, Pivot Power, and several others, have collected hundreds and potentially even thousands of pledges from consumers vowing that their next vehicle will be electric. Both ABB and Green.TV are aspiring for EV day to become an annual event as they believe it will be a catalyst for the transformation of the motor industry and their transition to e-mobility. Ultimately, the EV day campaign is a reminder that the automotive, social, and political landscapes of our world are changing to respond to the demand for a sustainable global economy, and that we can do our bit by going electric.

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8th of September 2020









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