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Tesla’s Model 3, The Third-Best Seller in Britain

Tesla Model 3

Tesla’s Model 3 car was the third-best seller in Britain last month in a defining moment for electric vehicles.

There were 2,082 Tesla Model 3s registered in August, more than the Ford Focus, Mercedes-Benz A-Class and the Vauxhall Corsa. Only the Ford Fiesta and Volkswagen Golf sold more.

The Model 3 — which was only delivered to British buyers this summer — is the most affordable of Tesla’s electric vehicles. Its price starts at £36,500, including a government grant of £3,500. This compares with £80,000 for the Model S and £85,000 for the Model X. 

The Model 3 represents about three-quarters of the all-electric sales in the UK in August, and it helped increase battery-electric vehicle sales by over 375% over the same period last year.

Plug-in hybrids didn't have the same success, with sales down 72 per cent. Government grants for new low-emission cars were slashed in October a year ago, meaning hybrid models are no longer eligible for the scheme.

This rise in Electric car sales doesn’t come as a surprise though, in fact, Tesla’s latest flagship vehicle has dominated the US electric vehicle (EV) market, The Model 3, which secured more than 200,000 pre-orders within two days of being announced in 2016, is beating out conventional cars from BMW, Mercedes, and Audi and according to IHS Markit, its captured 67% of the market for electric cars in the US last quarter.

Tesla doesn’t plan on stopping here though, having missed its goal of unveiling its electric pickup truck this summer, it does have some idea of when to expect its smaller cargo hauler. Elon Musk told his Twitter followers that the electric pickup's reveal will "most likely" take place in November. This is more evidence that the future of our roads is well and truly electric!

Most popular new cars in the UK in August:

  1. Ford Fiesta – 3,978 registrations
  2. Volkswagen Golf – 3,439
  3. Tesla Model 3 – 2,082
  4. Ford Focus – 1,886
  5. Mercedes-Benz A-Class – 1,880
  6. Ford Kuga – 1,770
  7. Volkswagen T-Roc – 1,685
  8. Volkswagen Tiguan – 1,632
  9. Vauxhall Corsa – 1,592
  10. Ford Ecosport – 1,477