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The U.K Is Going Electric

Jaguar Land Rover revealed plans to manufacture a range of new electrified vehicles at its manufacturing plant in Castle Bromwich, UK.

jaguar electric cars

Jaguar Land Rover To Manufacture A Range Of New Electric Vehicles At Castle Bromwich, UK.

The announcement is the next significant step in delivering on the company’s commitment to offer customers electrified options for all new Jaguar and Land Rover models from 2020. The plant, near the M6 in Birmingham, employs around 2,500 workers.

Prof. Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover, said: “The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK.

The first new electric car to be produced at the plant will be Jaguar’s flagship luxury sedan, the XJ. The new all-electric model will be created by the same expert team of designers and product development specialists responsible for delivering the 2019 World Car of the Year, the Jaguar I-PACE

Jaguar I-Pace

Prof. Dr. Ralf Speth said: “Convenience and affordability are the two key enablers to drive the uptake of electric vehicles to the levels that we all need. Charging should be as easy as re-fuelling a conventional vehicle.” This is backed up by JLR building a battery assembly plant at Hams Hall, between Coventry and Birmingham, which could make up to 150,000 units a year. However, in the absence of a major UK manufacturer, Hams Hall will import cells for its batteries from Asia. “Affordability will only be achieved if we make batteries here in the UK, close to vehicle production, to avoid the cost and safety risk of importing from abroad. The UK has the raw materials, scientific research in our universities and an existing supplier base to put the UK at the leading edge of mobility and job creation.”

As Jaguar Land Rover makes its commitment to electric car manufacturing in the UK, it calls on government and industry to work together to bring giga-scale battery production to the country. 

In common with other carmakers with significant British operations, JLR is keen to avoid a No-Deal Brexit, which would probably result in tariffs on its imported components. Coupled with this vehicle production workers at Castle Bromwich helped secure the investment by agreeing to a condensed week offering them greater work-life balance, while giving the car maker greater flexibility. Unite union assistant general secretary Steve Turner said "This is a proud day for our members and Jaguar Land Rover. The Government and Theresa May's replacement as prime minister must make sure it is not the last for the UK's world-beating car workers and their families."